ONE IN A MILLION
Edition of 1,000.000 (one million)
2001-03, Anti-Fashion Digital Butterfly
One in a Million was born from an earlier series of digital butterflies entitled "Shame About The Body" (wings after fashion designers). In this work, I use the digital process to question the concept of uniqueness and to pay homage to the mighty High Street.
In 2003, One in A Million was reproduced in a London Underground Poster as part of a Platform for Art initiative called "Go to the Gallery", see Press Release below. (Gallery: Danielle Arnaud contemporary art)
One in a Million, 2001-03, Photoshop CS
Ed. 1,000.000 (one million), 29.7 x 42 cm, UltraChrome inks on fine art paper
Buyers are encouraged to choose a personal number
Platform for Art
Go to the Gallery , 2003
For the first time on the Underground, beginning 16 April, customers will be treated to a free exhibition of artists’ work throughout the network.
The unique poster campaign - a Platform for Art initiative called Go to the Gallery - sees a number of London-based galleries contributing 39 works chosen for reproduction.
This project will bring many works from the capital’s vigorous art scene together underground for the first time.
The posters will be displayed on sites and stations never before used by the Platform for Art programme. Those spaces will include redundant retail units, blank walls and hoardings.
Go to the Gallery will put the city’s emerging and established artists in front of the three million people who use the Tube every day.
Note to editors
Participating galleries and artists:
Art for Offices – Annie Lovejoy / Bookworks – Mark Hosking, www.bowieart.com – Nina Sverdvik, Peter Lloyd / Camden Arts Centre – muf architecture/art / Crafts Council – Clare Twomey / Danielle Arnaud contemporary art – Glauce Cerveira, Gerry Smith / Entwistle Gallery – Rosa Loy, Dan Holdsworth / Frith Street Gallery – Fiona Tan / Stephen Friedman Gallery – David Shrigley, Yoshitomo Nara, Kendell Gerrs / Hales Gallery – Ben Ravenscroft / Laurent Delaye Gallery – Rut Blees Luxemberg, Mark Dean / Lisson Gallery – Jane & Louise Wilson, Tony Oursler / Matt’s Gallery – Matthew Tickle, Jo Bruton / Andrew Mummery Gallery – Chila Kumari Burman / MWprojects – Christian Ward, Nigel Shafran / One in the Other – Simon Linke / Photographers’ Gallery - Jitka Hanzlová / Pump House Gallery – Axel Antas, Abigail Hunt / Rhodes + Mann – Kate Davis / EmilyTsingou Gallery – Georgina Starr, Sophy Rickett / Union Projects – Scott McFarland / Vilma Gold – Mark Titchner / White Cube – Sarah Morris, Marc Quinn